Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Everything in God's store is on the bottom shelf...you have to get on your knees to get it.

Think of things not as they are, but as they might be. Don't merely dream- but create.

Make your mold. The best flux in the world will not make a usable shape unless you have a mold to pour it in.

Use the talents God has given you to make the world better for your having been in it.

Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.

We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.