Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

See things that you want as already yours. Know that they will come to you at need. Then let them come. Don't fret and worry about them. Don't think about your lack of them. Think of them as yours, as belonging to you, as already in your possession.

First the stalk — then the roots. First the need — then the means to satisfy that need . First the nucleus — then the elements needed for its growth. The seed is a primary cause. The need, the nucleus, both are primary causes. Conditions — they are secondary. Given enough life in the nucleus, it will draw to itself the necessary means for growth regardless of conditions.

Use the talents God has given you to make the world better for your having been in it.

Supply always comes on the heels of demand.

The power for happiness, for good, for everything we need of life is within each one of us. The power is there - unlimited power.

Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings.