Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Everything in God's store is on the bottom shelf...you have to get on your knees to get it.

It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.

Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.

All riches have their origin in mind. Wealth is in ideas - not money.

Always enter the conversation already taking place in the customer's mind.

Desire is proof of the availability.