As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!
Robert CollierVision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.
Robert CollierStudy your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Robert CollierBut fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.
Robert Collier