Everything in God's store is on the bottom shelf...you have to get on your knees to get it.

A single idea - the sudden flash of a thought - may be worth a million dollars.

The essence of this law is that you must think abundance; see abundance, feel abundance, believe abundance. Let no thought of limitation enter your mind.

The power for happiness, for good, for everything we need of life is within each one of us. The power is there - unlimited power.

Constant repetition carries conviction.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

First the stalk — then the roots. First the need — then the means to satisfy that need . First the nucleus — then the elements needed for its growth. The seed is a primary cause. The need, the nucleus, both are primary causes. Conditions — they are secondary. Given enough life in the nucleus, it will draw to itself the necessary means for growth regardless of conditions.