See things as you would have them be, instead of as they are.

But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.

If you have any lack, if you are prey to poverty or disease, it is because you do not believe or do not understand the power that is yours. It is not a question of the universal giving to you. It offers everything to everyone - there is no partiality.

Always enter the conversation already taking place in the customer's mind.

You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Knowing that you have working with you a force, which never yet has failed in anything it has undertaken, you can go ahead in the confident knowledge that it will not fail in your case, either.