Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.

Make your mold. The best flux in the world will not make a usable shape unless you have a mold to pour it in.

Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.

The essence of this law is that you must think abundance; see abundance, feel abundance, believe abundance. Let no thought of limitation enter your mind.

All of us have bad luck and good luck. The man who persists through the bad luck - who keeps right on going - is the man who is there when the good luck comes - and is ready to receive it.