Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.

See things as you would have them be, instead of as they are.

The great successful men of the world have used their imaginations.

Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

People blame their environment, their education, their opportunities, their luck, for their condition. They are wrong. There is one person to blame — and only one — THEMSELVES.

A single idea - the sudden flash of a thought - may be worth a million dollars.