Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.

All motion is cyclic. It circulates to the limits of its possibilities and then returns to its starting point.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

The first essentials, of course, is to know what you want.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Think of things not as they are, but as they might be. Don't merely dream- but create.

Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.