Always enter the conversation already taking place in the customer's mind.

Success is the sum of small efforts, repeated day-in and day-out.

It is only through your conscious mind that you can reach the subconscious. Your conscious mind is the porter at the door, the watchman at the gate. It is to the conscious mind that the subconscious looks for all its impressions.

Supply always comes on the heels of demand.

Start where you are. Distant fields always look greener, but opportunity lies right where you are. Take advantage of every opportunity of service.

The power for happiness, for good, for everything we need of life is within each one of us. The power is there - unlimited power.

Sooner or later comes a crisis in our affairs, and how we meet it determines our future happiness and success. Since the beginning of time, every form of life has been called upon to meet such crisis.