Always enter the conversation already taking place in the customer's mind.

The greater the prevalence of positive thoughts, the more likely you are to receive a positive outcome.

The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.

Knowing that you have working with you a force, which never yet has failed in anything it has undertaken, you can go ahead in the confident knowledge that it will not fail in your case, either.

Vision - It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.

Your belief that you can do the thing gives your thought forces their power.