Always enter the conversation already taking place in the customer's mind.

All motion is cyclic. It circulates to the limits of its possibilities and then returns to its starting point.

If you see yourself as prosperous, you will be. If you see yourself as continually hard up, that is exactly what you will be.

Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.

All power is from within and therefore under our control

But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.

It sometimes seems that we have only to love a thing greatly to get it.