There should be two main objectives in ordinary prose writing: to convey a message and to include in it nothing that will distract the reader's attention or check his habitual pace of reading - he should feel that he is seated at ease in a taxi, not riding a temperamental horse through traffic.
Robert GravesNever use the word 'audience.' The very idea of a public, unless the poet is writing for money, seems wrong to me. Poets don't have an 'audience'. They're talking to a single person all the time.
Robert Graves