When there are no other options, people fight harder. If the choice is life or death they have nothing to lose.

Your work is the single greatest means at your disposal for expressing your social intelligence.

People who are reading my books, or who are thinking about it, have some general idea about the concept of strategy. They're better off than somebody that has none. So I would never say it's useless.

When someone is not there all the time it gives us space to think about them. Your job in influence and persuasion is to get the other person to think about you or your product without you forcing yourself upon them or without you making them think about you.

I think I can do whatever I want with fiction, but the more documentary it is, the better it will be because that's what I'm good at. I'm good at observing people's behavior and putting these unspoken things into movie contexts in ways that other people can sometimes miss.

No one is really going to help you or give you direction. In fact, the odds are against you.

If you're meant to do something like writing and you end up going into banking or finance, your going to be miserable. You're trying to fit something into a square peg and a round hole. It's just never going to work.