Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

Understand: you are one of a kind. Your character traits are a kind of chemical mix that will never be repeated in history. There are ideas unique to you, a specific rhythm and perspective that are your strengths, not your weaknesses. You must not be afraid of your uniqueness and you must care less and less what people think of you.

I have the point that everybody essentially have these unique set of DNA you have. There's something different about you genetically. You are unique is what I am trying to say - the combination of experiences and emotions you have felt are never repeated.

Nothing is stable in the realm of power, and even closest of friends can be transformed into the worst of enemies.

You want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.

The problem is that we humans are deep conformists.

There's a real tension between it being a collaborative art process, which is almost like performance art of yourself, and, as we talk about the movie, it's kind of a mix between melodrama and cinéma vérité. This involves ideas about playing the role of yourself and the movie of your life and all these other things.