Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

The time that leads to mastery is dependent on the intensity of our focus.

The key to success in any kind of start up is your level of persistence. It's not so much your intellect. The Zuckerburg's, Pages and Brins, that succeed have such a level of belief in what they are doing that they will put up with the kind of crap that most people won't put up with, they are incredibly persistent and resilient.

You want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.

For the future, the motto is, "No days unalert."

A lot of people in college go astray because they choose something that doesn't really, really connect to them. And if it doesn't connect to you, you're not able to put in that 10,000 hours that people talk about. You don't have the focus. And you start off in life on the wrong foot and you never get back.

Few are born bold. Even Napoleon had to cultivate the habit on the battlefield, where he knew it was a matter of life and death. In social settings he was awkward and timid, but he overcame this and practice boldness in every part of his life because he saw its tremendous power, how it could literally enlarge a man(even one who, like Napoleon, was in fact conspicuously small).