It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneOne could draw up all different kinds of adversity depending on what your weakness is.
Robert GreeneThere's no more of an excuse for blaming other people or the world for at least not trying what you should be trying.
Robert Greene