It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneI've always loved black culture; I don't know any other way to put it. Since I was a kid I loved music and early jazz, Sly and the Family Stone.
Robert GreeneIf I could simplify the whole game of power and strategy in one equation, it would all hinge on the capacity to see events around you exactly as they are. The closer your mind is to reality, the better your strategies, your responses in life.
Robert Greene