It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneIf you view everything through the lens of fear, then you tend to stay in retreat mode. You can just as easily see a crises or problem as a challenge, an opportunity to prove your mettle, the chance to strengthen and toughen yourself, or a call to collective action. By seeing it as a challenge, you will have converted this negative into a positive purely by a mental process that will result in positive action as well.
Robert GreeneI don't want to promote paranoia. It's not like wow, everybody is after me. You know that's not going to be very powerful. A person like Stalin was like that and he was powerful, but it ended up completely destroying him because he couldn't trust anyone.
Robert GreeneNever waste valuable time, or mental peace of mind, on the affairs of othersโthat is too high a price to pay.
Robert GreeneYour ability to work with people directly affects your ability to get work done in the world.
Robert Greene