It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneA lot of people in college go astray because they choose something that doesn't really, really connect to them. And if it doesn't connect to you, you're not able to put in that 10,000 hours that people talk about. You don't have the focus. And you start off in life on the wrong foot and you never get back.
Robert GreeneYou can't disengage yourself from that game if you are completely unaware of what people out there might be doing, you're just going to be tripped up, you're going to find yourself continually at a disadvantage.
Robert GreeneThe dreamers, those who misread the actual state of affairs and act upon their emotions, are often the source of the greatest mistakes in history-the wars that are not thought out, the disasters that are not foreseen
Robert GreeneWhen you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
Robert Greene