It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneThe Crown. Place it upon your head and you assume a different post-tranquil yet radiating assurance. Never show doubt, never lose your dignity beneath the crown, or it will not fit. It will seem to be destined for one more worthy. Do not wait for a coronation; the greatest emporers crown themselves.
Robert GreeneIf you are interested in a form of science or interested in a particular kind of business or whatever - or if you want to be a writer, there's so much information out there, it's almost too much.
Robert GreeneOne could draw up all different kinds of adversity depending on what your weakness is.
Robert GreeneYou want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.
Robert Greene