It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneThe big difference is, as a man, I can go to a bar at two in the morning and people will be like "He's just a fun guy! That's cool that he can balance all these things." But if you see a person that you know who has two young kids and is a mom, there's no way those perceptions are the same. It's like "Oh, there must be a problem." That's usually what women face.
Robert GreeneWhat I like about the internet, what I see there is that its much more democratic. I have much more control, and if what I write is liked by the public, I have immediate feedback. There are so many things I want to say - about events in the news, politics, the gamesmanship and manipulations I read about, thoughts that occur to me about the power game, advice, on and on.
Robert Greene