It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneEverybody knows what they were kind of drawn towards or what they're gifted at and it's more of courage and looking at yourself and saying, "I'm going to try something and move back in that direction." So it's less of an intellectual problem and it's more of an emotional problem because as you get into your 30's and 40's you get addicted to a paycheck and a comfort and you delude yourself into thinking this is what my life is and you lack the guts to be honest with yourself and to make that change.
Robert GreeneThe idea of social performance, that we're always performing identities, is something I got fairly obsessed with. I think it's probably because I am a person who went to 15 different elementary and middle schools. I moved all the time, often having to run out in the middle of the night because my mom couldn't pay the bills. There were schools where I'd be the poor loser kid. There were schools where I'd suddenly be the smart kid or the cool kid, although that was very seldom.
Robert GreeneYou're not going to be persistent and tenacious enough if you don't love what you're doing. If it's not something that excites you, that appeals to you deep down inside.
Robert Greene