It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneEarly on in life I knew that I was a writer, that I just wanted to write, I love books, I love literature and after graduating college, I kind of wandered around in Europe learning languages and writing novels and never led anywhere. And then I got into like journalism in New York as a way to kind of maybe find my way into the field and it wasn't a good fit. It just wasn't right for me.
Robert GreenePractically every profession has a really political environment. I think the world has become more competitive. There are so many people in every place competing for small slices of success and power. It's a heated atmosphere and whenever you have competition, you're going to have more politics and manipulation.
Robert Greene