Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.
Robert GreeneIt is the fool who always rushes to take sides. Do not commit to any side or cause by yourself. By maintaining your independence, you become the master of others — playing people against one another, making them pursue you.
Robert GreenePlaying with appearances and mastering the arts of deception are among the aesthetic pleasures of life. They are also key components in the acquisition of power.
Robert Greene