When people bump up against one another in the course of pursuing their goals, it is in everyone's interest to resolve any resulting problems in the least costly ways possible.
Robert H. FrankPass down values every day through your actions, your words and your time with your kids.
Robert H. FrankEconomics, as it is often taught today, portrays us as homo economicus-someone who doesn't vote in presidential elections, doesn't return lost wallets, and doesn't leave tips when dining out of town. Julie Nelson reminds us that most people aren't really like that. She helps point the way to a richer, more descriptive way of thinking about economic life.
Robert H. FrankIn short both the things we feel we need and the things available for us to buy depend largelyโbeyond some point, almost entirelyโon the things that others choose to buy.
Robert H. Frank