It amazes me how people are often more willing to act based on little or no data than to use data that is a challenge to assemble.
Robert J. ShillerMarketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.
Robert J. ShillerConsider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.
Robert J. Shiller