Can a controlled experiment explain why people like Kewpie dolls in one year, Beanie Babies in another, and American Girl dolls this year? Yet social scientists are asked to answer analogous questions. We economists and perhaps psychologists shouldn't overreact to the derision. That is, we shouldn't try to overlay a false sense of precision on our admittedly squooshy work.
Robert J. ShillerConsider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.
Robert J. ShillerSome of the best theorizing comes after collecting data because then you become aware of another reality.
Robert J. Shiller