It amazes me how people are often more willing to act based on little or no data than to use data that is a challenge to assemble.

Economics is (now) about emotion and psychology.

Somehow, talking to young students brings you back to reality - it should, anyway.

Some of the best theorizing comes after collecting data because then you become aware of another reality.

Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.

The ability to focus attention on important things is a defining characteristic of intelligence.

Consider our difficulties avoiding junk food and overspending. Such addictions were carefully planned-for by professional marketing teams.