It doesn't matter how good your film is; if people don't know about it, they won't go and see it.
Robert Kane PappasThe problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.
Robert Kane PappasA politician without money for advertising is out of luck. They are not taken seriously.
Robert Kane PappasIn-depth reporting is expensive. It is much cheaper to have people sit around or on remotes and talk about politics like it's baseball. But there is also a predetermined intent in terms of what is reported and how it is reported, and the degree to which a story is pushed. Both have bad effects.
Robert Kane Pappas