It's really tough for the small farmer to have a successful business. That is the big challenge - all the laws are designed for larger corporations. And that's going to be the challenge in this country; it goes beyond food.

I am much more optimistic about consumer-driven change than I am governmental change. Anything can happen in government, but I do think we consumers can drive true change.

It doesn't matter what your ideology is, people don't like to [be] lied to.

The scientists who are working 80 hours a week trying to do their science are up against PR guys who know how to spin things and how to create doubt. Creating doubt around tobacco for fifty years when they absolutely knew it caused cancer, that was a real talent. But meanwhile, the scientists, they're not there to go on television. Their brains don't work like that.

If you live in a free market and a free society, shouldn't you have the right to know what you're buying? It's shocking that we don't and it's shocking how much is kept from us.

Industrial food makers don't want you thinking about where your food comes from and what's in it.

It's really tough for the small farmer to have a successful business. That is the big challenge - all the laws are designed for larger corporations. And that's going to be the challenge in this country; it goes beyond food.