I am much more optimistic about consumer-driven change than I am governmental change. Anything can happen in government, but I do think we consumers can drive true change.

It's really tough for the small farmer to have a successful business. That is the big challenge - all the laws are designed for larger corporations. And that's going to be the challenge in this country; it goes beyond food.

The way we eat has changed more in the last 50 years than in the previous 10,000.

Industrial food makers don't want you thinking about where your food comes from and what's in it.

Food is a great metaphor for the consolidation of corporate power in the hands of very few, who are mostly interested in their own profits and not the wellbeing of the animals they're slaughtering, or the land and the water they're using or abusing, or the workforce they're exploiting or even the people eating it.

The scientists who are working 80 hours a week trying to do their science are up against PR guys who know how to spin things and how to create doubt. Creating doubt around tobacco for fifty years when they absolutely knew it caused cancer, that was a real talent. But meanwhile, the scientists, they're not there to go on television. Their brains don't work like that.

I am much more optimistic about consumer-driven change than I am governmental change. Anything can happen in government, but I do think we consumers can drive true change.