We often put off doing something for as long as possible, then as we finally make the decision and step into the action, we're surprised by its relative ease. We're left to wonder why we dreaded it until we realize that most of life's actions are within our reach, but decisions take willpower.
Robert McKeeStories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.
Robert McKeeThe Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKee