Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.
Robert McKeeLife is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.
Robert McKeeThe students realize that it's their life I'm talking about: it's out of balance, they're struggling to put it into balance. How are they going to do it?
Robert McKeeNo matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best.
Robert McKeeGood story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story, of terrific characters and a world driven by your passion, courage, and creative gifts is still not enough. Your goal must be a good story well told.
Robert McKeeWe often put off doing something for as long as possible, then as we finally make the decision and step into the action, we're surprised by its relative ease. We're left to wonder why we dreaded it until we realize that most of life's actions are within our reach, but decisions take willpower.
Robert McKee