The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
The mark of a master is to select only a few moments, but give us a lifetime.
Storytelling is the most powerful way to put ideas into the world today.
No matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best.
The material of literary talent is words; the material of story talent is life itself.
To get the truth, you want to get your own heart to pound while you write.