Life is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.
Robert McKeeTalent without craft is like fuel without an engine, it burns wildly but accomplishes nothing.
Robert McKeeDo research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear and it's cousin, depression.
Robert McKeeStory is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves
Robert McKeeOf the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKee