The Law of Diminishing Returns is true of everything in life, except sex, which seems endlessly repeatable with effect.
Robert McKeeGiven the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.
Robert McKeeWrite every day, line by line, page by page, hour by hour. Do this despite fear. For above all else, beyond imagination and skill, what the world asks of you is courage, courage to risk rejection, ridicule and failure. As you follow the quest for stories told with meaning and beauty, study thoughtfully but write boldly. Then, like the hero of the fable, your dance will dazzle the world.
Robert McKee