Storytelling is the most powerful way to put ideas into the world today.

Story is about originality, not duplication

God help you if you use voice-over in your work, my friends. God help you. That's flaccid, sloppy writing. Any idiot can write a voice-over narration to explain the thoughts of a character.

No civilization, including Plato's, has ever been destroyed because its citizens learned too much.

Don't be didactic - don't write about poverty. Write about poor people. When you dramatize their lives and let life and characters be your inspiration, you will express the 'idea' dynamically and without preaching.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Good story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story, of terrific characters and a world driven by your passion, courage, and creative gifts is still not enough. Your goal must be a good story well told.