Of the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKeeLife is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.
Robert McKee