Story is about originality, not duplication

What happens is fact, not truth. Truth is what we think about what happens.

Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves

Story isn't a flight from reality but a vehicle that carries us on our search for reality.

The universal erosion of values has lead to the universal erosion of story.

When talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.

Boredom is the inner conflict we suffer when we lose desire, when we lack a lacking.