Story is about originality, not duplication

Stories are how we remember; we tend to forget lists and bullet points.

To connect to people at the deepest level, you need stories.

When talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.

Storytelling is the most powerful way to put ideas into the world today.

Oh, by the way, I tend to use a lot of profanities. I do that for a reason: I like it.

To get the truth, you want to get your own heart to pound while you write.