Of the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKeeThe Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKeeOf all the reasons for wanting to write, the only one that nurtures us through time is love of the work itself.
Robert McKeeLife is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.
Robert McKeeWhen we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller.
Robert McKeeThe principle of Creative Limitations calls for freedom within a circle of obstacles and restricted boundaries. Talent is like a muscle: without something to push against, it atrophies. So we deliberately put obstacles in our path - barriers that will inspire us. We disciple ourselves as to what to do, while we're boundless as to how to do it.
Robert McKee