Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.
Robert McKeeThe dirty secret of art is you don't have to show people your bad writing. That's what we have the delete key for.
Robert McKeeTalent without craft is like fuel without an engine, it burns wildly but accomplishes nothing.
Robert McKeeOf the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKeeWe realize we can't go around saying and doing what we're actually thinking and feeling. If we all did that, life would be a lunatic asylum. Indeed, that's how you know you're talking to a lunatic. Lunatics are those poor souls who have lost their inner communication and so they allow themselves to say and do exactly what they are thinking and feeling and that's why they're mad.
Robert McKee