When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller.
Robert McKeeThe Law of Diminishing Returns is true of everything in life, except sex, which seems endlessly repeatable with effect.
Robert McKeeWhereas life separates meaning from emotion, art unites them. Story is an instrument by which you create such epiphanies at will, the phenomenon known as aesthetic emotion...Life on its own, without art to shape it, leaves you in confusion and chaos, but aesthetic emotion harmonizes what you know with what you feel to give you a heightened awareness and a sureness of your place in reality.
Robert McKee