If ethics are poor at the top, that behavior is copied down through the organization.

Start with a growing market. Swim in a stream that becomes a river and ultimately an ocean. Be a leader in that market, not a follower, and constantly build the best products possible.

Innovation is everything. When you're on the forefront, you can see what the next innovation needs to be. When you're behind, you have to spend your energy catching up.

If ethics are poor at the top, that behavior is copied down through the organization.

Don't be encumbered by history, just go out and do something wonderful.

From the beginning at Intel, we planned on being big.

Optimism is an essential ingredient of innovation. How else can the individual welcome change over security, adventure over staying in safe places?