A mere 7% of employees today fully understand their company's business strategies and what's expected of them in order to help achieve company goals.
Robert S. KaplanRather than the word career, I prefer to discuss how you make a positive I pact on the world. This could mean raising your children, professional activities, non-profit work, or various other actions you take that impact others. I have found that, at all ages, people want to be needed and play a role in impacting the world.
Robert S. KaplanThe vision must be realistic - it has to be based on clear distinctive competencies. Again, what would the world lose if you didn't exist? A vision is very powerful because it gives you a basis to judge every action you take. Every action should be viewed through the prism of whether it furthers the vision.
Robert S. KaplanThere are multiple ways to solve a problem and add value. There are seldom right answers. So, you've got to use your abilities to diagnose a situation and use your best judgment on what to do and how to do it. You WILL make mistakes - when you do, admit them and go back and try to fix them. I don't know is often the right answer.
Robert S. KaplanIn my opinion, you have to have a vision for how you add value to others through your product or service. Why do you exist? All of us need a reason to get out of bed in the morning and enthusiastically approach each day. Some people say money is their purpose - - my reaction is that, if money is your purpose, you risk running out steam well before you make a lot of money. Money is an outcome that comes as a result of adding value for a sustained period of time. I encourage people and companies to search for and articulate the vision for why they are doing what they're doing.
Robert S. Kaplan