The vision must be realistic - it has to be based on clear distinctive competencies. Again, what would the world lose if you didn't exist? A vision is very powerful because it gives you a basis to judge every action you take. Every action should be viewed through the prism of whether it furthers the vision.
Robert S. KaplanProcess improvement programs are like teaching people how to fish. Strategy maps and scorecards teach people where to fish.
Robert S. KaplanScreening out peer pressure and conventional wisdom. It is so powerful, that most of us aren't even aware of how much it is influencing our decisions.
Robert S. Kaplan