It's hard not to fall in love with Seattle on a beautiful summer's day.

Mom & pop stores are not about something small; they are about something big. Ninety percent of all U.S. businesses are family owned or controlled. They are important not only for the food, drink, clothing, and tools they sell us, but also for providing us with intellectual stimulation, social interaction, and connection to our communities. We must have mom & pop stores because we are social animals. We crave to be part of the marketplace.

Don't reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what's right. There's nothing magical about this. That's been my guiding principle. To make it work, you have to live it every day. Make it your mindset.

Nordstrom believes that great service begins with showing courtesy to everyone-customers, employees, and vendors.

It's hard not to fall in love with Seattle on a beautiful summer's day.

A can-do attitude, a positive personality, and a strong work ethic are still the primary ingredients for success at Nordstrom.

People always ask me, how do you teach core values? The answer is, you don't. The goal is not to get people to share your core values. It's to get people who already share your core values.