Nordstrom believes that great service begins with showing courtesy to everyone-customers, employees, and vendors.

Nordstrom believes that great service begins with showing courtesy to everyone-customers, employees, and vendors.

Recognition is powerful, as long as it's authentic and specific. Whatever their level on the inverted pyramid, employees wants to feel needed and valued.

People always ask me, how do you teach core values? The answer is, you don't. The goal is not to get people to share your core values. It's to get people who already share your core values.

A can-do attitude, a positive personality, and a strong work ethic are still the primary ingredients for success at Nordstrom.

Don't reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what's right. There's nothing magical about this. That's been my guiding principle. To make it work, you have to live it every day. Make it your mindset.

It's hard not to fall in love with Seattle on a beautiful summer's day.