Advertising is a tax for having an unremarkable product

Even now, when I do a slide show of the Geek Squad story, the first slide is a photo of ramen noodles. Because for me, ramen noodles are the international symbol for struggle.

When you have no money for marketing, everything you do is marketing.

Next thing you know, we're like the computer people for the movie industry in the Twin Cities

Advertising is the tax you pay for being unremarkable.

Advertising is a tax for having an unremarkable product