Next thing you know, we're like the computer people for the movie industry in the Twin Cities
Advertising is a tax for having an unremarkable product
When you have no money for marketing, everything you do is marketing.
Advertising is the tax you pay for being unremarkable.
Even now, when I do a slide show of the Geek Squad story, the first slide is a photo of ramen noodles. Because for me, ramen noodles are the international symbol for struggle.