Advertising is the tax you pay for being unremarkable.

Even now, when I do a slide show of the Geek Squad story, the first slide is a photo of ramen noodles. Because for me, ramen noodles are the international symbol for struggle.

Advertising is a tax for having an unremarkable product

Next thing you know, we're like the computer people for the movie industry in the Twin Cities

When you have no money for marketing, everything you do is marketing.

Advertising is the tax you pay for being unremarkable.