There was already a famous Sternberg in psychology and it was obvious there would not be another.
Robert SternbergCurrent intelligence-testing practices require examinees to answer but not to pose questions. In requiring only the answering of questions, these tests are missing a vital half of intelligence- the asking of questions.
Robert SternbergThe world supports a multi-million dollar industry of intelligence and ability research, but it devotes virtually nothing to determine why this intelligence is squandered by engaging in amazing, breathtaking acts of stupidity.
Robert Sternberg