In the US, commercial interests stole the airwaves early on, before public broadcasters could get a stab at it. And the deal that was made with public broadcasting was, "Okay, we'll allow there to be a handful of public stations to do the educational programming that commercial broadcasters don't want to do, but the deal is they can't do anything that can generate an audience, anything that's commercially viable." Anything they do that could be commercially viable could be considered unfair competition to commercial interests and should only be on the commercial stations.
Robert Waterman McChesneyOne survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
Robert Waterman McChesneyThe whole process of getting licenses to broadcast, which took place decades ago, was done behind closed doors by powerful lobbies, and wealthy commercial interests got all the licenses with no public input, no congressional input for that matter.
Robert Waterman McChesneyDeregulation is a popular term that's used across the political spectrum. And it's one of these terms like "choice," that corporate interests have used because they know their focus-group buzzword testing makes it sound like a popular word. Because, who can be against deregulation? Being free, having liberty, not having someone tell you what to do, being deregulated, hey, that sounds great. But deregulation is a non sequitur in the realm of media policy or media regulation. The issue is never regulation versus deregulation; our entire system is built on media policies and subsidies.
Robert Waterman McChesneyIf you go to go to countries in Europe or Asia or even Canada, even with all the Internet and cable TV and satellite, public systems tend to be the most popular stations in the countries. In some countries like Norway and Germany, public stations are, if anything, more popular than ever as people see what Rupert Murdoch's got in store for them in the commercial stations.
Robert Waterman McChesneyThe Internet, too, has strong attributes of a public good, and has undermined the โprivate goodโ attributes of old media. Internet service providers obviously can exclude people, but the actual content -the values, the ideas- can be shared with no loss of value for the consumer. It is also extremely inexpensive and easy to share material. Sharing is built into the culture and practices of the Web and has made it difficult for the subscription model to be effective.
Robert Waterman McChesney