But the ultimate goal is to get rid of the media capitalists in the phone and cable companies and to divest them from control.

But having said that, there's also a sea change in attitude towards media.

In the last two years we've seen a sea change in the United States on media issues. Two years ago, people would have read this, then opened the window on the ledge of the 18th floor and jumped. They would have said, "Okay, it's over, there's nothing I can do, it's just getting worse." But in the last two years, what we've seen is that millions of Americans have gotten aware of the issue, they've organized on it, they've risen up, and we're seeing the beginnings of a burgeoning media reform movement across this country.

Which is supposed to mean they're doing something in their broadcasting they would not do is they were simply out to maximize profit; if they were really public service institutions, not purely profit maximizing institutions.

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.

Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.