The current public television and radio system in the United States, while it's better than nothing, that's about the best you can say about it. It's nowhere near the standard it needs to be for our society, and we've got to make a commitment to rethink the system altogether. You know, just giving more money to what exists on PBS now would be not great; we've got to have a new vision of PBS.
Robert Waterman McChesneyWhich is supposed to mean they're doing something in their broadcasting they would not do is they were simply out to maximize profit; if they were really public service institutions, not purely profit maximizing institutions.
Robert Waterman McChesneyBut having said that, what's happening with campaign finance reform and our political culture is devastating.
Robert Waterman McChesneyBut having said that, there's also a sea change in attitude towards media.
Robert Waterman McChesneyAnd they've got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it's going to be very hard to change anything else for the better in this country.
Robert Waterman McChesneyNow, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it.
Robert Waterman McChesney