The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.
Robert Waterman McChesneyThe current public television and radio system in the United States, while it's better than nothing, that's about the best you can say about it. It's nowhere near the standard it needs to be for our society, and we've got to make a commitment to rethink the system altogether. You know, just giving more money to what exists on PBS now would be not great; we've got to have a new vision of PBS.
Robert Waterman McChesneySo that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
Robert Waterman McChesneyOne survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
Robert Waterman McChesney