It was like the part of me that had enjoyed those friends had evaporated, leaving behind a huge, echoing emptiness, and I was scrabbling on the edge of it, trying not to fall into the hole within myself because I was terrified to find out how far down it went.

My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.

Oscar Wilde once said that to live is the rarest thing in the world, because most people just exist, and that's all. I don't know if he's right, but I do know that I spend a long time existing, and now, I intend to live.

I always felt like I could combine good pop songs that are easy for people to like with a real person and a real mind and integrity. So maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise. I try to be genuine. I try to be real. It's such a subjective thing, but I try to convey an emotion.

People have so many expectations when they go out on stage, so many wishes about what their night is going to be: if they're going to meet that person, have a fun time with their friends, have a good high, hear good music. People get drunk and turn into themselves in a way, and they go to experience some kind of emotion. But it's not always about fun. There's a destructive side to it. But I'm more into the empowerment of going out, because it's always been the place where I could be myself and get inspired. Even if I'm sad, dancing is a way to let stuff out.

Maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise.

Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet.