My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.

It was about being able to dance like Cassidy did, as though no one was watching, as though the moment was infinite enough without needing to document its existence.

Even if I'm sad, dancing is a way to let stuff out.

And I realized that there's a big difference between deciding to leave and knowing where to go.

Prince is king to me. As this half-naked, short black guy who looked like a girl in the 70s and 80s, he was talking about women in a way that was very unusual because he didn't objectify them.

Commercial music is music that a lot of people connect to at the same time, but that doesn't mean it has to be something shallow or without personality.

The marketing is just as important as the music, almost.