My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.

Activists are cultural artists. They envision a world that does not yet exist, and then take action to create that world.'

Commercial music is music that a lot of people connect to at the same time, but that doesn't mean it has to be something shallow or without personality.

So don't stop moving forward. For a while, you may feel as though you're taking two steps forward, one step back. And there may be some personal heartache along the way. But when you look your little ones in the eye, you will find your voice and take a stand for them. We are their voices. And we must have the courage to stand up for them, whatever the odds or however powerful the opposition might be.

Having access to mobile phones and being able to document your own life brings people together. Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet. It's like our new feathers, our new face paint. We're still trying to find love and friendship and cool music, but now it's over the Internet.

Maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise.

When I'm in the studio, I become a total nerd.