I try to be genuine. I try to be real. It's such a subjective thing, but I try to convey an emotion.

I always felt like I could combine good pop songs that are easy for people to like with a real person and a real mind and integrity. So maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise. I try to be genuine. I try to be real. It's such a subjective thing, but I try to convey an emotion.

The way I figured it, keeping quiet was safe. Words could betray you if you choose the wrong ones, or mean less if you used too many.

People say, "I can't take you seriously because you're so young." But I think when you're young, what you feel is more pure.

I'm maybe not so anxious to be a successful pop artist. Of course I want people to like my music, but I know what the price of success can be, too. Basically, I'm happy as long as I can keep my freedom, so I'm so happy with the way things are at the moment. I get to be hands-on with details in every aspect of what I'm doing, but I also get to perform for a big audience.

And I realized that there's a big difference between deciding to leave and knowing where to go.

My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.