All the big pop acts that I've been into over the years - whether it's ABBA or Prince - managed to combine amazing melodies and honest human emotion. But coming out of the super-super-commerical pop industry in the 90s, maybe people forgot about the fact that pop music can do both of those things.

Commercial music is music that a lot of people connect to at the same time, but that doesn't mean it has to be something shallow or without personality.

Sometimes I think that everyone has a tragedy waiting for them, that the people buying milk in their pajamas or picking their noses at stoplights could be only moments away from disaster. That everyone's life, no matter how unremarkable, has a moment when it will become extraordinary - a single encounter after which everything that really matters will happen.

My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.

Prince is king to me. As this half-naked, short black guy who looked like a girl in the 70s and 80s, he was talking about women in a way that was very unusual because he didn't objectify them.

When I started making music, I made music in a very commercial space and I didn't have room to really explore things on my own terms. It took me awhile to create a little bubble where I could explore other things, and new things. When I did that, my tools were songwriting and arranging.

I try to be genuine. I try to be real. It's such a subjective thing, but I try to convey an emotion.