All the big pop acts that I've been into over the years - whether it's ABBA or Prince - managed to combine amazing melodies and honest human emotion. But coming out of the super-super-commerical pop industry in the 90s, maybe people forgot about the fact that pop music can do both of those things.

You apply the skills you use to produce your own book to make an anthology. Shaping. Rhythm.

You cant censor peoples dreams.

People say, "I can't take you seriously because you're so young." But I think when you're young, what you feel is more pure.

[In making music] it's nice to not have a goal, to not have a set format. It's very liberating to just get out of your comfort zone and be in a new space.

People have so many expectations when they go out on stage, so many wishes about what their night is going to be: if they're going to meet that person, have a fun time with their friends, have a good high, hear good music. People get drunk and turn into themselves in a way, and they go to experience some kind of emotion. But it's not always about fun. There's a destructive side to it. But I'm more into the empowerment of going out, because it's always been the place where I could be myself and get inspired. Even if I'm sad, dancing is a way to let stuff out.

The marketing is just as important as the music, almost.