Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

You don't want to be the site that people should use. You want to be the site they can't stop using.

I think of myself as just another consumer.

Founders should think of their company as a product and build it and shape it with the same passion and care.

Money was invented for a reason. We've seen people try to use beans, etc. and it doesn't work.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

You have to put yourself in a position to be lucky.