Founders should think of their company as a product and build it and shape it with the same passion and care.

You don't want to be the site that people should use. You want to be the site they can't stop using.

I try getting in front of as many opportunities as possible, but in the late '90s, I had no idea that I'd end up being CFO of a technology company. I'd no idea what venture capital was.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

I think of myself as just another consumer.

Founders should think of their company as a product and build it and shape it with the same passion and care.

Israel has incredible entrepreneurial spirit and a deep bench of technology talent.