You don't want to be the site that people should use. You want to be the site they can't stop using.

I think of myself as just another consumer.

Founders should think of their company as a product and build it and shape it with the same passion and care.

You don't want to be the site that people should use. You want to be the site they can't stop using.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

I am sure innovation will blossom around the world, given that the Internet and mobile platforms enable innovators anywhere in the world to reach a global market with ease.

Israel has incredible entrepreneurial spirit and a deep bench of technology talent.