Coasting only takes you downhill.
If you enter a race and finish last, you are a winner. The loser never entered the race.
Being challenged in life is inevitable, being defeated is optional.
Challenges are inevitable, Defeat is optional.
Life's inevitable changes are like a compulsory roller-coaster ride. You can cower and shut your eyes tight, or you can exult in the thrills.
When you want to encourage a greater sense of responsibility in others (and yourself) emphasize the anticipation of accomplishment, not the penalties for failure.