When you want to encourage a greater sense of responsibility in others (and yourself) emphasize the anticipation of accomplishment, not the penalties for failure.
Coasting only takes you downhill.
Being challenged in life is inevitable, being defeated is optional.
If you enter a race and finish last, you are a winner. The loser never entered the race.
Challenges are inevitable, Defeat is optional.
We are a product of the choices we make, not the circumstances that we face.